This magazine featured urban customised cars, and went on to have a whole range of merchandise bearing the name.
From these early beginnings, the series grew and matured, and by the time the third installment in the series came around, it was of such a stature that DUB Magazine got involved. This club or team was called the Mid Night Club, and from this sprang the games of Midnight Club. However, both of the rivaling games were released in 2004, so Midnight Club 3: DUB Edition would compete against Need For Speed: Most Wanted, also by Electronic Arts.The history of the Midnight Club games, and indeed their entire genesis, is based on an infamous club that used to hold highly illegal races around the Japanese city of Tokyo, where they would race down the Bayshore Route of the Shuto Expressway.
Tracks designed offline could be used online. Most offline race modes were available for play online and while in online mode you could chat in gameplay, including a revolutionary cruise mode, capture the flag, circuit racing, ordered racing, unordered racing, tag, paint and autocross. There were also many clubs available to join, or players could start and manage their own club. The game included an online mode, where players could race other players from all around the world. Midnight Club 3 is also the first game in the series to feature vehicle modification, a feature which carried over into Midnight Club: Los Angeles. In contrast to previous games, a physical representation of other racers cannot be seen, besides motorcycle riders. The name derived from a partnership between Rockstar and DUB Magazine, which features heavily in the game in the form of DUB-sponsored races and DUB-customized vehicles as prizes. Like previous installments in the series, the game is an arcade-style racer and focuses on wild, high-speed racing, rather than realistic physics and driving characteristics. Players can race in the cities of San Diego, Atlanta and Detroit. Midnight Club 3: DUB Edition is the third game in the Midnight Club series and the first in the series to feature licensed real life cars such as Cadillac, Chrysler, etc.